#Expert secrets pdf how to#

#Expert secrets pdf how to#

Then he and his wife, Tara, decided to join my Inner Circle to learn how to sell their program. He couldn’t figure out why no one would buy it. He was shocked, because this had changed his life and he knew it would for other people, too. Yet even though he tried selling it for over a year, almost no one bought the course. His story and the proof he had was amazing. So Justin decided to take his expertise, create a course, and sell it. And the best part is he does it all in under five hours per week. His company flips more than 100 houses per year, netting over a million dollars. One great example of this is Inner Circle member, Justin Williams. Often we make the mistake of thinking that because our content is so good, people will automatically follow us and pay for that information. One of my mentors, Jay Abraham, said that “if you believe in the product or service you’re selling, then you have a moral obligation to try and serve your customers in every way possible.” In this section, we’ll shift gears and talk about sales. In Section Two, you learned more about how to build up your followers’ beliefs so you can introduce them to new opportunities that will change their lives. Section One was all about creating your own mass movement. Instead of looking for all the tasks that I could do, I try to identify the one Big Domino-the One Thing that, if I could knock THAT down, all the other dominos would either fall down or become irrelevant.” YOUR MORAL OBLIGATION “My whole goal is to slow down and look around. I go for a walk, and maybe I read a book.” He said he might spend three or four weeks doing that and nothing else. They go through the day trying to knock down all these things. Most people wake up every morning with a task list of a thousand things to do. He paused for a moment, then gave an awkward half-smile and said, “If you watched my daily routine, you’d be bored out of your mind. A woman stood up and asked, “Hey Tim, you seem to get so much done. One of the featured keynote speakers was Tim Ferriss, the author of The 4-Hour Workweek.Īfter his presentation, he opened up the floor for questions. I was sitting in a room with about 120 other successful entrepreneurs, all of whom made at least a million dollars a year, a requirement to be in that room. Only then was I ready to write a truly helpful book. I needed to work with people for years in order to perfect my message. If I had written this book or DotComSecrets when I first had the idea over 10 years ago, it wouldn’t have been any good. (This one took me almost 18 months!) Second, I truly believe that you have to EARN a book. First off, it takes so much longer to write a book than you could ever imagine. When you think about experts, that’s usually what you think of first, right? They must be authors.īut there are a couple of problems with that approach.

So where do you start? How do you create that new opportunity? Well the hardest way, where most people seem to start, is by writing a book. Similarly, you aren’t an expert until someone pays you for your expertise. If a tree falls in the forest and there’s no one around to hear it-does it make a sound? I’d say no.

The relationship between you and your audience isn’t created until they pay you. But so far you don’t have anything to sell. It’s essential for you to create a NEW niche, a NEW opportunity for your people.Īnd you know a little about what you want to share. You’ve chosen a niche you want to create. So far, we’ve discussed the strategy for building a strong foundation so you can become a leader people will follow. Expert Secrets was created to help entrepreneurs around the world to start, promote and grow their companies online.